Zsófia Herendi

Zsófia Herendi

flow addict PM
· Twitter · LinkedIn · Blog · Company Website ·
· DDD for Domain Experts & Product Owners
· Growing the Virtual DDD meetup: a retrospective
· Modeling with business capabilities


Zsófia is a Product Manager who has spent more than 14 years bringing developers and business people together, 10+ years working on different teams and 6+ years working in an agile environment. She is a skilled modeler with a passion for diagramming and an addiction to optimizing flow.

DDD for Domain Experts & Product Owners (Talk, DDD Foundations 2020)
by Zsófia Herendi

Have you ever wondered what product people’s role is in DDD? Well, it is a key role because a product person needs to be aware with how the business works, the business strategy and its changes, and need to deliver this information to the team/s clearly in order for them to be able to solve problems that are really important for the business. Because teams are solving real business problems in DDD. But first teams need to learn more about the business to understand their problems and struggles. Who could be a better person than a product owner to share this with the team (derived all these information from the high level business model and strategy)?
What if people don’t want to know more than the bare minimum and they are not curious about the domain and business at all? We, product people need developers and everyone in the team to be willing to know more about the why’s. How do we do this? What is in our toolbox for this? You can learn more on this session and no matter you are a product person or developer you can get useful hints and tips there.

Growing the Virtual DDD meetup: a retrospective (During break)
by Zsófia Herendi, Kenny Baas-Schwegler, Marco Heimeshoff

Virtual DDD, a community driven meetup, was founded almost a year ago by Kenny Baas-Schwegler, Marco Heimeshoff and Zsófia Herendi. People who don't live near an active Domain-Driven Design meetup, or just want to get more in-depth knowledge of DDD, are joining this virtual DDD community for online panel discussions, community talks and more.
In the first year, Virtual DDD had more than 15 sessions provided by a worldwide community of people who love learning and growing together. DDD EU 2020 provides a perfect opportunity to reflect on our first year together and explore how we can make the virtual DDD journey even more awesome. Everybody is more than welcome to join us, even if you have never heard about Virtual DDD, to bring together all the deep, creative, productive or crazy ideas. Let's focus on the real needs people have in the virtual DDD community.
You can check out our website to learn more: https://virtualddd.com/

Modeling with business capabilities (Hands-on Lab, Main Conference)
by Zsófia Herendi

(This is a hands-on lab with limited capacity. You should receive an invitation to sign up for your favourite session at latest one week before the conference. Capacity of this session = 28)

Did you know that there are large corporates out there with hundreds of customised versions of the same ERP system built by different teams serving the same purpose? Or, have you observed shadow IT, where business departments take matters into their own hands when not getting attention in the IT department?
Complex legacy architecture all too often reduce the competitive edge and business agility in large organisations, as well as becoming both more costly to maintain and expand upon. Resolving service problems takes a long time and new initiatives to fix and improve takes too long to realise, if at all.
Value stream mapping and business process diagrams may provide some insight, but they will not necessarily give you the proper context as duplications and bias in your ecosystem often is well hidden. You lack the necessary situational awareness.
When walking out of this session you will have the tools needed to gain a holistic view of your company, including the ability to map out IT's current situation.

Join the mailing list

for updates about the DDD Europe Conference and workshops